(Original Title: Apple to speak at CES for first time in decades)

Netease Technology News on December 10th, according to foreign media reports, the agenda published on the website of the International Consumer Electronics Show (CES) event organizer shows that Jane Horvath, Apple's senior director of global privacy business Scheduled to attend the CES's "Privacy Officer Roundtable" next January, this is the company's first official appearance at such a grand event in almost 30 years.

Hovas will work with Erin Egan, Facebook's vice president and chief privacy policy consultant, Susan Shook, global privacy officer at Procter & Gamble, and Rebecca Slaughter, member of the US Federal Trade Commission (Rebecca Slaughter) co-presented and the one-hour conference was hosted by Rajeev Chand, partner and research director at Wing Venture Capital.

The event schedule published on the official CES website shows that these executives are expected to discuss how to deal with a series of privacy-related topics, including large-scale construction of privacy protection, government regulation and the impact of privacy projects on consumers.

Hovas has been Apple's privacy director since September 2011, but she participated in the so-called "spy summit" in 2015 to discuss data privacy and large-scale monitoring issues, thereby gaining public visibility. Around that time, Apple began strengthening its commitment to privacy in the consumer technology space.

Apple's last appearance on CES was in 1992, when its CEO John Sculley gave a speech at a Chicago summit and released Newton. Since then, Apple has not participated in CES again, at least not in official capacity.

In recent years, Apple has begun sending "undercover" employees on the ground looking for new technologies and monitoring competitors. Over the past decade, Apple has relied mainly on its own launch events and annual developer conferences to showcase new products and services to consumers.

However, in early 2019, Apple had "appeared" at CES in Las Vegas, setting up a huge billboard next to the SpringHill Suites at the Marriott Hotel, overlooking the Las Vegas Convention Center. The message of this ad is still privacy. (Little)

Source: Netease Technology Report, translated by Google Translate

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