Netease Intelligence News on August 11th, Amazon China held the "2020 Amazon Innovation Day". This innovation day uses "global resources, local innovation" as the theme, and proposes a "Chinese formula", namely: localization of technological innovation and customization of customer experience Lightweight business model. During the event, Li Yanchuan, vice president of Amazon China, shared Amazon's global innovation concepts, culture and technological achievements; Wang Yi, head of Amazon's overseas purchase technology in China, introduced Amazon's customized localization practices for the Chinese market from the perspective of technology research and development. ; AWS Chief Cloud Computing Enterprise Strategy Consultant Zhang Xia shared the practice of AWS.

As of 2019, Amazon has more than 120,000 technology patents worldwide and has been widely used in scenarios such as smart voice interaction, smart hardware, smart shopping, and smart logistics.

According to reports, in terms of intelligent voice interaction, Amazon's Alexa intelligent voice assistant has been able to provide more than 100,000 functional applications, with about tens of millions of active users every month, and about billions of user interactions every week. The Alexa intelligent voice assistant also helps front-line medical staff to keep in touch with their family, friends, and colleagues in real time "without contact", allowing people to deeply feel the inspiration that technology brings to mankind in adversity.

In terms of smart devices, Amazon displayed Echo Frames smart glasses, Echo Loop smart rings, Echo Auto car voice products, Echo Glow children’s color-changing night light, Amazon smart oven, Ring Alarm Keypad home security products, and the Ring Fetch pet tracking under development器等。

In terms of smart shopping, Amazon Go uses computer vision, sensor fusion, and deep learning technologies to enable consumers to skip the manual checkout process without queuing for checkout. Also based on the unmanned cash register technology in Amazon Go, Amazon launched a smart shopping cart in July this year, using computer vision technology to identify the products placed in the shopping cart and automatically charge.

In terms of smart logistics, Amazon has applied more than 100,000 Kiva robots in its 26 operation centers around the world; the Amazon Prime Air drone project is continuously upgrading models to ensure the efficiency, stability and safety of order delivery. In addition, Amazon developed a brand-new electric delivery robot-Amazon Scouts last year. During this year's epidemic, this automatic delivery device gave full play to the function of contactless delivery.

In terms of technological innovation, Amazon China has launched a global promotion synchronization technology based on a differentiated cross-border online shopping model. This technology allows consumers to enjoy real-time cross-border online shopping experience of "same source, same inventory, and same discount" at the four major overseas sites in the United States, Britain, Japan and Germany on the basis of authenticity. At the same time, Amazon launched the third-generation "Smart Size Assistant", which uses big data collection to develop a machine learning model based on customer reviews and feedback to make the "Smart Size Assistant" more accurate and improve the granularity of size matching from "brand category". To the "single selection".

In terms of business model, Amazon's overseas purchases rely on a global layout, connecting 175 operation centers around the world with 19 major sites, connecting resources from all over the world, and then covering 300 million global consumers, forming a global intelligent network, and through lightweight The operating model uses big data, artificial intelligence, machine learning and other technical capabilities to achieve a local zero inventory, low cost, and "first order before ordering" operating model. Li Yanchuan, vice president of Amazon China, said: "Internet technology and customer needs are constantly changing, and the only constant is the pace of innovation."

It is understood that with the help of advanced technologies such as artificial intelligence, machine learning, and multi-dimensional big data analysis capabilities around user behaviors and product characteristics, Amazon Overseas Shopping has greatly reduced human intervention in its website operation and maintenance and function development. A degree of automation and intelligent back-office operations are realized.

Wang Yi, head of Amazon's overseas purchase technology in China, said: "At Amazon, technological innovation is not driven by commercial interests, but always driven by customer needs. Innovation based on local customer needs should be the starting point for global innovation."

In addition, AWS provides more than 175 full-featured services, covering computing, storage, database, networking, analytics, robotics, machine learning and artificial intelligence, Internet of Things, mobile, security, hybrid cloud, virtual reality and augmented reality, media, and Application development, deployment and management. In the first half of this year, AWS launched more than 150 cloud services and functions in China. Zhang Xia, AWS Chief Cloud Computing Enterprise Strategy Consultant, said, “AWS has always been committed to bringing the world’s leading cloud computing technology to China, allowing Chinese customers to obtain a cloud service experience consistent with the world, and further helping enterprises and institutions of all sizes to embrace digitalization. , Intelligent, accelerate business transformation and upgrade."

Source: NetEase Smart, translated by Google Translate